Build the company
of the future.
Most know they need to move. Few know where to start. We guide companies through the AI transition safely.
We work with:
- AWS
- Microsoft Azure
- Google Cloud
- OpenAI
- Anthropic
- Google Gemini
- OpenRouter
- LiteLLM
- Ollama
- OpenCode
- OpenClaw
- ElevenLabs
- Replicate
- n8n
- Supabase
- Redis
- Vercel
- Railway
- Hetzner
- Tailscale
- Infisical
- RevenueCat
- Atlassian
The situation
Capability is getting cheaper. Advantage is not.
What a company can do is expanding fast, and it expands for everyone at once. What stays yours is what was never about capability in the first place: your customers, your data, and the judgment of people who have done the work for years. That is what is worth building around.
The hard part is rarely the technology. Processes, permissions and reporting lines were all built around people doing the work, so most of this stalls somewhere between a promising pilot and anything that reaches production. What actually moves is unglamorous: data someone can use, people who are fluent rather than curious, and a decision about which work stays human.
Advisory
We take on a small number of companies.
Most of what we know comes from running it ourselves, not from watching. What you get is a straight answer about where this actually helps you and where it does not.
It usually starts when the board wants an AI strategy and nobody can tell you which parts are real, when pilots keep starting and nothing reaches production, when your people are already putting company data into AI tools and nobody decided that, or when a vendor has quoted six figures and you have no way to judge it.
If the answer is that you don't need us, that is the answer you get.
In production
We run it on ourselves first.
Four products of our own, live and in use. New tools and new ways of working get tested on our company long before they go anywhere near yours.
A private AI assistant for a company’s own knowledge, running on infrastructure that company controls. Nothing leaves unless they say so.
seef.ai
Scan animals and grow your collection. Each catch is a new unique card and some are rarer than others, and every walk with your kids becomes a safari.
dobudex.com How one player uses it
Making maintenance plans affordable for small homeowners’ associations. Four flats should not be priced like forty.
mjop-maker.nl
Agents with their own accounts, their own inbox and work they own outright. This is how we staff ourselves, and where most of what we know comes from.
mulletiq.com/agentsWho you'd be working with
You start with Merijn.
Founder
I have taken companies through transitions like this from the inside. The technology isn't the hardest part. What takes time is people changing how they work, in a field they know far better than any consultant or AI.
I have built the whole chain myself too, from the marketing that brings someone in to the product they end up using. That is where you learn what you can and cannot do, and the second half matters just as much.
currently taking on new companies
Start the conversation.
One hour of your time. Plain language. No obligation. An honest answer either way.